Case studies
🇨🇦Ontario, Canada· Volt stack

Pulse Fitness Club

Your gym. Open 24/7. Always on.

A bold, energetic site for a big-box 24/7 gym — a full hot-coral hero engineered to convert the membership signup on the first scroll.

pulsefitnessclub.ca
PULSE

Your gym. Open 24/7.

Unlimited classes, free weights, and a team in your corner. No joining fee this month.

Join now24/7 Gym · Toronto
01The brief

Big-box gyms compete on access and value, but their sites usually look like a wall of equipment photos and hidden pricing. Pulse wanted to look as energetic as peak hour — a confident, full-bleed hero — and route every "join now" straight into a Stripe membership without a sales desk.

02What we built
  • Full marketing site — memberships, facilities, classes, locations, results, blog.
  • Class schedule + booking — multi-location timetable, capacity, waitlists, and free day-pass capture.
  • Membership checkout via Stripe (CAD) — month-to-month and annual plans, joining-fee deposits, CRM-sent pay-links.
  • 4 free tools — membership cost comparison, calorie/macro calculator, BMI & body-fat estimator, class-pack value calculator.
  • Trainer profiles + PT enquiry — specialties, availability, and a "book a session" link per trainer.
  • Challenge sign-ups — quarterly transformation challenge intake with automated onboarding.
  • 24/7 AI assistant trained on the club's real plans, hours, classes and locations.
  • Member dashboard + 12-module admin CRM — leads, members, classes, payments, messaging, automations, content, reviews, reports, chatbot inbox.
  • Review automation + lifecycle follow-ups — day-pass nudges, joining confirmations, post-visit review requests (email + SMS).
The design — “Volt stack

High-energy and confident: a full hot-coral hero, oversized grotesque headline and crisp white type with a volt-yellow spark. Reads like peak hour. Light + dark.

Type: Archivo Black · Inter

Lead-gen tools
  • Membership cost comparison
  • Calorie & macro calculator
  • BMI & body-fat estimator
  • Class-pack value calculator
Under the hood

Next.js 16 · Neon Postgres + Drizzle · Clerk · Stripe (CAD, subscriptions) · Resend + Twilio · OpenRouter AI · Vercel. Edge-rendered, encrypted data, authorization on every action.

Built to

Hit as hard as a peak-hour floor, convert the membership on the first scroll, and run the whole join-to-renew lifecycle without a sales desk.

Ready when you are

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