Forge Performance
“1-on-1 coaching, engineered for results.”
A sharp, technical site for a personal-training studio — dark, gridded and data-driven, built to win high-ticket coaching clients before the first session.
Coaching, engineered for results.
1-on-1 personal training with movement screening, programming and weekly accountability.
Premium PT studios sell precision and accountability, but their sites rarely look the part. Forge wanted a site that felt like a performance dashboard — dark, exact, measured — that qualifies a prospect on goals and books a paid assessment without a single back-and-forth email.
- Marketing site with a performance-dashboard aesthetic — coaching, assessment, programming, results, team, insights.
- Assessment booking + Stripe (GBP) — paid movement-screen assessments and CRM-sent pay-links.
- Coaching packages via Stripe — 1-on-1 and small-group blocks, monthly retainers, deposit-to-book.
- 4 free tools — 1-rep-max calculator, calorie/macro calculator, goal & plan finder, body-fat estimator.
- Trainer profiles — specialisms, certifications, and a per-coach assessment link.
- 12-week transformation sign-ups — structured intake with automated onboarding.
- 24/7 AI assistant that qualifies on goals, schedule and budget, then books the assessment.
- Client dashboard + 12-module admin CRM — leads, clients, sessions, payments, messaging, automations, content, reviews, reports, chatbot inbox.
- Review automation + follow-ups — assessment reminders, programme check-ins, post-block review requests (email + SMS).
Technical and exact: a deep charcoal canvas with a faint coordinate grid, electric-lime signal accents and a crisp condensed headline. Reads like a performance readout. Dark-first, with a light mode.
Type: Oswald · Inter
- 1-rep-max calculator
- Calorie & macro calculator
- Goal & plan finder
- Body-fat estimator
Next.js 16 · Neon Postgres + Drizzle · Clerk · Stripe (GBP) · Resend + Twilio · OpenRouter AI · Vercel. Encrypted data, authorization on every action, audit-logged.
Feel like a performance instrument, qualify the high-ticket prospect before the first session, and convert the assessment into a signed coaching block.
Find your business.
Then grow it.
Pick a package, hit checkout, or book a 15-minute call if you'd rather have a human walk you through the scope. Either way, we'll be writing copy by next week.