Retainer / Google Ads for Gyms

Clicks that turn into new members.

Google Search and Local Services ads wired to trial-matched landing pages and proper call tracking β€” so you pay for sign-ups, not browsers. Zero markup on your spend. Weekly reports you'll actually read.

Price
see below
Billing
Per month + ad spend
Commitment
Month-to-month
Tiers
Single
$650/month
Prices in USD
01What's included

Everything in the package β€” nothing on the side.

  • 01Google Search + Local Services Ads (Google Guaranteed) setup and management
  • 02Optional Meta campaigns for offers (free trial pass reminders, seasonal challenges)
  • 03Fitness keyword research β€” high-intent 'join' and 'near me' searches
  • 04Call-only and call-extension ads so prospective members can tap to ring the studio
  • 05Activity-specific landing pages tuned to convert (classes, personal training, memberships, free trial pass)
  • 06Server-side + call conversion tracking (which ad booked which trial)
  • 07A/B tests on creative, copy, and audiences every week
  • 08Negative keyword library to stop wasted spend on DIY and home-workout searches
  • 09Geo-targeting refined to your real drive-time service area
  • 10Weekly optimisation
  • 11Friday-end-of-day performance summary
  • 12Monthly deep-dive report with next-month plan
  • 13Direct access to your campaign manager via Slack or email
02How it works
Step 01

Setup & landing alignment

Campaign structure, tight intent keywords ('gym near me [town]', 'yoga studio [town]', 'personal trainer [town]'), and ad copy β€” paired with trial-matched landing pages so the click leads straight to a 'claim your free trial', not your homepage.

Step 02

Tracking that ties spend to new memberships

Call tracking and form tracking so you know which memberships came from ads, not just clicks. A negative-keyword list for 'jobs', 'careers', and 'free' so you stop paying for time-wasters.

Step 03

Weekly optimization

Pause losers, scale winners, refine keywords. Each Friday you get a one-page report: spend, calls, trial sign-ups, cost per new member, what changed, what's next.

EXExamples

What it looks like in your inbox.

Concrete examples of the deliverables you'll receive β€” styled to match the real output.

Monthly report
+38%
Traffic
+12
Keywords
4.6β˜…
Avg rating

Weekly Friday brief

One page: spend, calls, booked trials, cost per trial, top campaigns, what changed, next moves.

Every FriEOD delivery
yourbusiness.com

Activity-matched landing page

Built for the campaign β€” 'Personal training in [town]', mirrors the ad, one clear 'claim your free trial' action.

Monthly report
+38%
Traffic
+12
Keywords
4.6β˜…
Avg rating

Monthly deep-dive

Cost per booked trial by activity, geographic heatmap of your catchment, wasted-spend cleanup, next-month plan.

??What you're probably thinking

The doubts in your head, answered honestly.

Nothing here is marketing fluff β€” every claim is in our Terms.
07Frequently asked

The questions we always get.

Service contract
Gym Google Ads β€” supplemental terms
Read the terms
Ready when you are

Find your business.
Then grow it.

Pick a package, hit checkout, or book a 15-minute call if you'd rather have a human walk you through the scope. Either way, we'll be writing copy by next week.