Notes from the studio.
Essays, methodology, and field notes on getting gyms found on Google and AI search — SEO, GEO optimization, web design, and the business of keeping classes full.
Google AI Overviews Are Killing Your Gym's Organic Traffic. Here's What to Do About It.
AI Overviews are shrinking organic results by up to 40%. For independent gyms already struggling on page 3, this is existential. But there's a counter-strategy that most studios are completely ignoring.
How Many Enquiries Is Your Gym Missing? (The Number Will Shock You)
We tracked missed enquiries across 25 gyms for 30 days. The average? 18 missed enquiries per week. At £186 per missed enquiry, that's thousands in lost revenue every single week.
Is ChatGPT Recommending Your Gym? If Not, Here's Why.
More people are asking AI for local business recommendations. We tested 500 fitness queries across ChatGPT and Perplexity. Here's what determines who gets recommended - and who gets ignored.
The Complete Hyperlocal SEO Guide for Fitness Studios (2026)
A step-by-step guide to dominating local search in every neighbourhood you serve. From programmatic service-area pages to citation building, this is the playbook that fills class bookings.
How Independent Gyms Can Compete With PureGym and Anytime Fitness Online
National chains spend millions on digital marketing. But they have a weakness you can exploit: they can't do hyperlocal. Here's the playbook for beating the big boys in your postcode.
From 12 to 150 Google Reviews in 6 Months: A Gym Owner's Playbook
Google reviews are the #1 local ranking factor. Here's the automated system our clients use to build review count on autopilot without awkward ask-in-person moments.
Find your business.
Then grow it.
Pick a package, hit checkout, or book a 15-minute call if you'd rather have a human walk you through the scope. Either way, we'll be writing copy by next week.