Ironclad Strength Co.
“Show up. Lift heavy. Get coached.”
A loud, high-contrast site for a CrossFit-style strength gym — built to convert a free intro session on the first scroll and run the whole membership behind it.
Lift heavy. Get coached.
Strength boxes win on intensity and community, but most of their sites are dim photo galleries that bury the one thing a visitor wants: how to book a first session. Ironclad wanted a site as bold as their floor — oversized type, zero fluff — that captures the free-intro lead at any hour and turns it into a paying member without a phone call.
- 12-page marketing site — programs, coaches, on-ramp, pricing, results, schedule, blog.
- Class schedule + booking — live timetable, capacity limits, waitlists, and free intro-session capture.
- Membership checkout via Stripe — monthly memberships, drop-in packs, and CRM-sent pay-links.
- 4 free tools — 1-rep-max calculator, macro/calorie estimator, body-fat estimator, membership cost comparison.
- Coach profiles — credentials, specialties, and a "train with" booking link per coach.
- Challenge & program sign-ups — 6-week strength challenge intake with automated onboarding.
- 24/7 AI assistant trained on the box's real programs, schedule and pricing.
- Member dashboard + 12-module admin CRM — leads, members, classes, payments, messaging, automations, content, reviews, reports, chatbot inbox.
- Automated follow-ups + review automation — intro reminders, no-show win-backs, post-session review requests (email + SMS).
Loud and uncompromising: near-black canvas, oversized condensed display type with an electric-lime hard shadow, and blocky volt-yellow tags. The look of a floor that means business. Full light + dark.
Type: Anton · Hanken Grotesk
- 1-rep-max calculator
- Macro & calorie estimator
- Body-fat estimator
- Membership cost comparison
Next.js 16 · Neon Postgres + Drizzle · Clerk auth · Stripe · Resend + Twilio · OpenRouter AI · deployed on Vercel. Encrypted data, card details never touch the site, explicit authorization on every action.
Hit as hard as the gym floor, capture the free-intro lead the moment it lands, and bank the first membership before anyone picks up the phone.
Find your business.
Then grow it.
Pick a package, hit checkout, or book a 15-minute call if you'd rather have a human walk you through the scope. Either way, we'll be writing copy by next week.